Virat Kohli emerged the most valuable celebrity in the country for the fourth straight year, according to the “Celebrity Brand Valuation Study 2020” released by Duff & Phelps on Thursday.
At $237.7 million, the Indian cricket captain’s brand value remained almost unchanged from last year. Actor Akshay Kumar, who saw his value jump from $104.5 million to $118.9 million — a 13.8 per cent increase — was second on the list, followed by Bollywood A-listers Ranveer Singh ($102.9 million), Shah Rukh Khan ($51.1 million), Deepika Padukone ($50.4 million) and Alia Bhatt ($48 million).
Others in the top 10 included Salman Khan ($45 million), Amitabh Bachchan ($44.2 million) and Hrithik Roshan ($39.4 million). Cricketer Mahendra Singh Dhoni, who retired from the game last year, was dislodged from the list.
“While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No 6, 15 and 17 spots, respectively,” said Aviral Jain, managing director at Duff & Phelps.
For Kohli, Jain said his style of leadership, commitment and work ethic resonate deeply with brands. Add to that the unflinching determination that has become a Virat Kohli hallmark over the years, and you get a combination that is pretty much impossible to beat. “When you take into account his endorsements — he has over 30 — and social media presence, Kohli, in terms of brand value, is unrivalled,” he said. In 2020 alone, Kohli’s followers across social media platforms rose by almost 50 per cent.
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